16. Turning coffee grounds into mushrooms: proofs of concept

16.  Turning coffee grounds into mushrooms: proofs of concept

·      #1: Back To The Roots (California, USA)

◦     3.6 million lbs of coffee grounds recycled in 2012

◦     Mushroom Kit Packaging expertise

◦     Quality Product + Mainstream Distribution

◦      Grass Roots Community + School Marketing

◦      Online Media Exposure

▪     Mushboo (Vancouver, BC)

·      Espresso Mushroom Company (UK); (good cross-marketing)

·      Fungi Futures (UK)

·      Grow Cycle (UK) (Social Cause)

·      Soil amendments as only product: Green Cup (UK)